<ul> <li>What Digital Marketing Exactly Is?</li> <li>What Digital Marketing Exactly Is?</li> <li>SERP (Search Engine Results Pages)?</li> <li>SEM (Search Engine Marketing)?</li> <li>SMO (Social Media Optimization)?</li> <li>SMM (Social Media Marketing)?</li> <li>Blogging &amp; Purpose of Blogging?</li> <li>Adsense &amp; Affiliates Marketing?</li> <li>Email Marketing?</li> <li>Mobile Marketing?</li> <li>Online Reputation Management?</li> </ul>

<ul> <li>Overviews of Website Designing &amp; Hosting</li> <li>Different Kind of Websites</li> <li>Static &amp; Dynamic Websites</li> <li>Purchasing Domain Names</li> <li>Purchasing Web Hosting</li> <li>FTP Users &amp; Using File Zila.</li> <li>Domain Control Panels</li> </ul>

<h3>On Page Optimization &ndash; SEO</h3> <ul> <li>On Page SEO?</li> <li>Keyword Research With Google Keyword Planner</li> <li>Domain Selection &amp; URL Structuring</li> <li>Meta Tag Optimization</li> <li>Redirection Tags</li> <li>Content Writing &amp; Optimization</li> <li>Heading Optimization</li> <li>Keyword Density, Spamming and Stuffing</li> <li>LSI (Latent Semantic Indexing)?</li> <li>Image Optimization</li> <li>Link Optimization</li> <li>Robots File Creation</li> <li>Sitemap Creation &amp; Submission</li> <li>Google Webmaster Tools</li> <li>Google Analytics Tool</li> </ul> <h3>Off Page Optimization &ndash; SEO</h3> <ul> <li>Why Off Page is Important?</li> <li>What Are Backlinks?</li> <li>Back links Creation Methods</li> <li>Difference Between Do Follow and No Follow Backlinks</li> <li>Google Page Rank</li> <li>Web Directory Submissions</li> <li>Social Bookmarking</li> <li>Article Writing &amp; Submission</li> <li>Press Release Writing &amp; Submissions</li> <li>Comment Writing</li> <li>Guest Blogging</li> <li>Classifieds posting</li> <li>Forum Posting</li> <li>Link Exchange (one way, two way and three way)</li> <li>Search Engine Submissions</li> <li>RSS Feeds</li> <li>Google Business Listing (Google Maps)</li> </ul>

<ul> <li>What Are Search Engine Algorithms</li> <li>Why Search Engine Create Algorithms</li> <li>Google Panda Algorithm</li> <li>Google Penguin Algorithm</li> <li>Google EMD Algorithm</li> <li>Google Humming Bird Algorithm</li> <li>Google Caffeine Algorithm</li> </ul>

<ul> <li>PPC Introduction</li> <li>Sign-Up With Google Adwords and Google Express</li> <li>How to create PPC campaign</li> <li>How to select Keywords for PPC Campaign</li> <li>Creating ADs for your PPC Campaign</li> <li>How to Manage bids in PPC Campaign</li> <li>Display Ads</li> <li>Text Ads</li> <li>Video Ads</li> </ul>

<ul> <li>Social Media Optimization Overview</li> <li>What is Social Media?</li> <li>Why Social Media is Important?</li> <li>Which types of Social Media and Networking Sites</li> <li>Facebook</li> <li>How to create a page on Facebook?</li> <li>How to Promote your business and Create a page on Facebook?</li> <li>How to Increase likes for your facebook page?</li> <li>How to Add Facebook Fan Page On Your Website?</li> <li>Difference in Facebook profile, page and groups.</li> <li>How to Join Groups and promote your business.</li> <li>Google Plus</li> <li>What Google Plus is?</li> <li>How to Create Profiles on Google Plus?</li> <li>Difference between Individuals and Company Profiles.</li> <li>Why to Promote at Google Plus?</li> <li>Twitter</li> <li>Twitter?</li> <li>Why Twitter is Important?</li> <li>How to Create a Twitter Business Page?</li> <li>How Tweet Like Professionals?</li> <li>How to Increase Twitter Followers?</li> <li>How to Twitter Page for Organic Search?</li> <li>YouTube</li> <li>Why YouTube?</li> <li>How to Create Videos?</li> <li>Understanding Video Marketing</li> <li>Link Building With You Tube</li> </ul>

<ul> <li>How to Create HTML Looking Emails?</li> <li>How to Send Thousands of Emails Instantly</li> <li>How to get Email List?</li> <li>How to Save Your ID from Black Listing?</li> </ul>

<ul> <li>ORM?</li> <li>How to Manage ORM?</li> <li>Creating Positive Reviews.</li> <li>Optimizing Review Pages</li> </ul>

<ul> <li>Mobile Marketing?</li> <li>Sign-Ups With Mobile Marketing Sites?</li> <li>Creating Mobile Marketing Campaigns</li> <li>Collecting Database</li> <li>Sending Messages</li> </ul>

<ul> <li>Blogging?</li> <li>How to Blog?</li> <li>WordPress and How to Create with WordPress.</li> <li>WordPress Themes and Plugins.</li> <li>AdSense?</li> <li>How to Create an account with AdSense?</li> <li>Affiliates?</li> <li>How to Join and Earn With Affiliates?</li> <li>Top Indian and Worldwide Bloggers?</li> <li>Case Studies.</li> <li>How to Earn Money With Blogging?</li> </ul>

<ul> <li>What is Digital Marketing?</li> <li>Digital Marketing Process</li> <li>Benefits of Digital Marketing over traditional Marketing</li> <li>Performance Evaluation</li> <li>Digital Marketing Tools and Techniques</li> <li>Latest trends in Digital Marketing</li> </ul>

<ul> <li>Get started with Website Development</li> <li>Domain and Hosting</li> <li>Link Buildup and Domain servers</li> <li>Installing and Configuring WordPress</li> <li>WordPress Dashboard</li> <li>Building dummy websites for practice</li> <li>Creating first post</li> <li>Plugins and customization</li> </ul>

<ul> <li>What is SEO</li> <li>Difference Between On-Page SEO and Off-Page SEO</li> <li>Keyword Research</li> <li>URL Structuring and Meta tags</li> <li>Content Management</li> <li>Sitemap and Backlinks (Do Follow and No Follow Backlinks)</li> <li>Google and Alexa Ranking</li> <li>Directory Submissions (Article, Press Release, Blog, Comment, Classifieds)</li> <li>Image Optimization</li> <li>Heading Tags</li> <li>RSS Feeds</li> <li>Technical optimization</li> <li>Localization / Co-citation <ul> <li>Link Building Strategy</li> </ul> </li> </ul>

<ul> <li>SEM Overview</li> <li>Learn about Google Search</li> <li>Personalized Marketing at Internet scale</li> <li>Google Adwords, Yahoo Search marketing and Microsoft AdCenter</li> <li>Pay Per Click (PPC) and its features</li> <li>Conversion rate and quality score</li> <li>PPC Campaigns</li> <li>Setting up campaign goals</li> <li>Formulating effective management</li> <li>Market Analysis</li> <li>Ad Writing Techniques</li> <li>Campaign Managements</li> <li>Landing Page Creation</li> <li>Bid Management Plan</li> <li>Understanding Visitor&rsquo;s Mind</li> <li>Performance Tracking</li> <li>Report and Analysis</li> <li>Testing</li> </ul>

<ul> <li>Social Media Marketing Overview</li> <li>Importance of Social Media Marketing</li> <li>Facebook Marketing</li> <li>Linkedin Marketing</li> <li>Twitter Marketing</li> <li>Video Marketing</li> <li>Email Marketing</li> <li>Lead Generation</li> <li>Online Advertising</li> <li>Mobile Marketing</li> <li>Measurement of ROI</li> <li>Understanding Qualitative Feedback</li> <li>ROI measurement Framework</li> <li>Tools to measure ROI</li> </ul>

<ul> <li>What is Email Marketing?</li> <li>Why it is necessary?</li> <li>Creating Email Content</li> <li>Emails and Newsletters</li> <li>Email Deliverability</li> <li>ISP, MX Record, Hosting Facility, IP/DNS, MTA, etc.</li> <li>Email Design and Template</li> <li>Lead Generation Through Emails</li> <li>Life Cycle Emails</li> <li>Digital Marketing Strategy Toolkit</li> <li>Email Campaign Management</li> <li>A/B Testing</li> <li>Email Exchange Program</li> </ul>

<ul> <li>Attracting Potential Customers</li> <li>Increasing Conversion Rate</li> <li>Engagement Magnets</li> <li>Audience Aggregation</li> <li>Landing Pages</li> <li>Engaging Visitors On Website</li> <li>Understanding Lead generation</li> <li>Lead Generation using Emails</li> <li>Getting started with Conversion Rate Optimization</li> <li>Testing</li> </ul>

<ul> <li>Learn about Mobile Devices</li> <li>Mobile Marketing and Social Media Marketing</li> <li>Basics of Mobile Marketing</li> <li>Industry based terminology</li> <li>Creating Responsive and Mobile friendly websites</li> <li>Using Tools to build mobile apps</li> <li>Targeting Ads on Apps and search engine through location</li> <li>Content Management on Mobile</li> <li>SMS Marketing <ul> <li>Building apps on multiple platforms like Android, iOS, Blackberry, etc.</li> </ul> </li> </ul>

<ul> <li>PPC and Google Adwords Overview</li> <li>Creating Adwords Account</li> <li>Building First campaign</li> <li>Keyword Analysis and stuffing</li> <li>Display advertising</li> <li>Maintianing Quality Score and CTR</li> <li>Remarketing campaign</li> <li>Payment options</li> <li>Geo Targeting</li> <li>Google Analytics linking</li> <li>Overview and comparison of Bing and Yahoo PPC</li> </ul>

<ul> <li>Introduction to Web Analytics</li> <li>Getting started with Google Analytics</li> <li>Functionalities of Google Analytics</li> <li>Content Performance Analysis</li> <li>Google Adsense and Site Search</li> <li>E-commerce Tracking</li> <li>Social Media Analytics</li> <li>User Analysis</li> <li>Getting valuable insights and reporting</li> <li>Social CRM and Analysis</li> </ul>

<ul> <li>Understanding E-commerce Marketing</li> <li>E-Commerce Marketing</li> <li>The Indian E-commerce System</li> <li>Building E-Commerce Website</li> <li>Using Woocommerce</li> <li>Integrate Payment Gateway</li> <li>Integrate Logistic Services</li> <li>Setting up SaaS Store</li> <li>Shopping ads</li> <li>Store registration</li> <li>Uploading products</li> </ul>

<ul> <li>Quality Content Creation</li> <li>Importance of quality content</li> <li>Content marketing Tips</li> <li>Developing Plagiarism free content</li> <li>Writing Headlines and Sub-headings</li> <li>Keyword research and analysis</li> <li>Articles, Blogs, Classifieds, Press Release</li> <li>Keyword Placement</li> <li>Keyword density</li> <li>Article submission</li> <li>Creating SEO based content</li> <li>Tools for writing content</li> <li>Where to get relevant content?</li> </ul>

<ul> <li>What is Online Reputation Management?</li> <li>Why is it extremely necessary for the business?</li> <li>Learning ORM scenario</li> <li>Tackling negativity over the Internet</li> <li>10 ORM Commandments</li> <li>Using tools to monitor online reputation</li> <li>Ways to build a positive image of the brand</li> </ul>

<ul> <li>Introduction to Google Adsense</li> <li>Learn to get approved by Google Adsense</li> <li>How to earn money from Adsense?</li> <li>Creating and maintaining Google Adsense account</li> <li>Right placement of ads on your web page</li> <li>Building blogs with free themes</li> <li>Learn how to increase the worth of your ads</li> <li>Get more and more visitors on your blog.</li> </ul>

<ul> <li>Affiliate marketing Overview</li> <li>The 3 A&rsquo;s of Affiliate marketing</li> <li>Learn how to get thousands of dollars using Affiliate marketing</li> <li>Affiliate marketing history</li> <li>Affiliate marketing in India</li> <li>How to become an entrepreneur?</li> <li>Creating an Affiliate marketing account</li> <li>Get approved as an affiliate</li> <li>Top affiliate companies to work with</li> <li>Live examples and potential earnings</li> </ul>

<ul> <li>What is Online Display Advertising?</li> <li>Types of Online Display Advertising</li> <li>Display Advertising <ul> <li>What are Banner ads</li> <li>What is Rich Media ADs</li> <li>What is Pop ups and Pop under ads</li> </ul> </li> <li>What is Contextual Advertising?</li> <li>Types of Contextual ads <ul> <li>In Text ads</li> <li>In Image ads</li> <li>In video ads</li> <li>In page ads</li> </ul> </li> <li>What are Payment Method?</li> <li>Companies that provide online Display advertising solutions</li> <li>Tracking &amp; Measuring ROI of online Advertising Ads ( Performance )</li> <li>How Assignment on allocating funds to various Ads Platform</li> <li>Different advertising platforms</li> <li>Creating Banner Ads Using Tools</li> </ul>

<ul> <li>What is tag manager?</li> <li>Why and When Used tag manager</li> <li>What is tag?</li> <li>How create and Tag implementation strategy</li> <li>What is Trigger</li> <li>How to create tag manager <ul> <li>Setting up Google Tag Manager</li> <li>Install the Google Analytics tag</li> <li>Set up a GA Property variable</li> <li>Set up cross-domain tracking</li> </ul> </li> <li>Understand the Data Layer</li> <li>Additional tags for marketing and remarketing <ul> <li>Set up Ad-Words conversion tracking</li> <li>Set up Dynamic Remarketing</li> </ul> </li> <li>Using Click and Form Triggers Reporting <ul> <li>PDF downloads</li> <li>Outbound links</li> <li>Email or telephone links</li> <li>Contact form submissions</li> <li>Inbound lead submissions</li> </ul> </li> </ul>

<ul> <li>Understanding E-commerce Marketing</li> <li>E-Commerce Marketing</li> <li>The Indian E-commerce System</li> <li>Building E-Commerce Website</li> <li>Using Woocommerce</li> <li>Integrate Payment Gateway</li> <li>Integrate Logistic Services</li> <li>Setting up SaaS Store</li> <li>Shopping ads</li> <li>Store registration</li> <li>Uploading products</li> </ul>

<ul> <li>How can write Meta tag</li> <li>How Write Description</li> <li>Products Description</li> <li>Keywords Set up for Products</li> <li>Price Optimization</li> <li>Reviews</li> <li>Filter of unnecessary Keywords</li> <li>Images Optimization</li> <li>Social Prove</li> <li>Amazon PPC</li> <li>Add Search Term</li> <li>Products Listing Tools for Amazon</li> </ul>

<ul> <li>What is Programmatic Ad Buying</li> <li>Targeting Strategies in Programmatic</li> <li>Ad Server and Tracking Users</li> <li>Programmatic Direct vs RTB</li> <li>What is RTB</li> <li>How used demand side platforms (DSP) and supply side platform (SSP) and Where?</li> <li>Programmatic Ad Buying Approach-Publishers</li> <li>Programmatic Ad Buying Approach &ndash; Advertisers</li> <li>Data Management Platform (DMP)</li> <li>Programmatic Buying vs Traditional Paid Marketing Approaches</li> <li>Targeting Using First-Party Data</li> <li>Targeting Using Third-Party Data</li> <li>Customer-Based Targeting</li> <li>Impression-Based Targeting</li> <li>Audience-Based Targeting</li> <li>Behavioral Targeting</li> <li>Reporting and Performance analysis</li> </ul>

<ul> <li>What is Online Display Advertising?</li> <li>Types of Online Display Advertising</li> <li>Display Advertising <ul> <li>What are Banner ads</li> <li>What is Rich Media ADs</li> <li>What is Pop ups and Pop under ads</li> </ul> </li> <li>What is Contextual Advertising?</li> <li>Types of Contextual ads <ul> <li>In Text ads</li> <li>In Image ads</li> <li>In video ads</li> <li>In page ads</li> </ul> </li> <li>What are Payment Method?</li> <li>Companies that provide online Display advertising solutions</li> <li>Tracking &amp; Measuring ROI of online Advertising Ads ( Performance )</li> <li>How Assignment on allocating funds to various Ads Platform</li> <li>Different advertising platforms</li> <li>Creating Banner Ads Using Tools</li> </ul>

<ul> <li>What is Landing Page</li> <li>Why is lead generation important?</li> <li>What is thank-you page and why it&rsquo;s Need</li> <li>What is Difference between Landing Page and Website Pages?</li> <li>How to create a landing page and Solutions <ul> <li>What areas care about created landing page</li> <li>Where is placed of Form/Products</li> <li>How and Where write a Call-to-Action</li> <li>Where is Placed of information</li> </ul> </li> <li>Lead generation landing Page</li> <li>Landing Page for B2B and B2C</li> <li>How many types of landing pages testing</li> <li>What is A/B testing?</li> <li>How to do A/B Testing?</li> <li>How selection of landing pages after A/B testing</li> <li>How Check Lead Basis Landing pages Performance</li> <li>Build up lead nurturing strategy</li> <li>Opt-In Landing Page</li> <li>Which area avoid</li> <li>What is Lead / Sale Funnel</li> <li>Steps by Step lead nurturing</li> <li>How Optimization Landing page</li> </ul>

<ul> <li>What is a conversion?</li> <li>What is conversion rate optimization?</li> <li>How to Generate more leads or e-commerce sales</li> <li>How conversion rate increases of between 10% to 15%!</li> <li>Conversion rate optimization strategy / Planning <ul> <li>UI/UX Designing the perfect landing page</li> <li>Understanding customers journey across your website</li> <li>Eliminating pain points and increasing engagement</li> <li>Enhancing sales without increasing costs</li> </ul> </li> <li>Get insights from the pros that will help you grow your business</li> <li>Conversion Design Structure</li> <li>Understand of Cost vs. Return</li> <li>Analysis &amp; Measurement</li> <li>Paid / PPC Conversion Strategies</li> <li>Conversion Math Analytics</li> <li>How analysis Previous Conversion</li> <li>Buy</li> <li>Download</li> <li>Opt-in</li> <li>Register</li> <li>Refer a friend</li> <li>Make a phone call</li> <li>CRO Report and Comparing Report Build up</li> </ul>

<ul> <li>Getting started with Digital marketing</li> <li>Setting up a goal</li> <li>Building marketing funnel</li> <li>Getting customer details</li> <li>Learning about customer&rsquo;s awareness, interest, action and desire</li> <li>Creating a lead magnet to attract customers</li> <li>Reporting and analysis</li> </ul>