<ul> <li>What is pay-per-click</li> <li>Features &amp; benefits</li> <li>How can Account Set Up</li> <li>Account structure</li> <li>How Set Payment Method</li> <li>Google Adwords interface / Tool Used</li> <li>Adwords Access at Other Account</li> <li>Google Adwords Rules / Policy</li> <li>Billing &amp; payments</li> <li>Account settings</li> <li>Linked accounts</li> <li>MCC Account &ndash; My Client Center</li> </ul> <h3>Basic Terminology Of Google Adwords</h3> <ul> <li>Campaign</li> <li>Ad groups</li> <li>Campaign Type</li> <li>Keywords</li> <li>Quality Score</li> <li>Impressions</li> <li>Ad Rank</li> <li>Ads types</li> <li>Ads Extension</li> </ul> <h3>Other Terms used in Google Adwords</h3> <ul> <li>Call-To-Action(CTA)</li> <li>Click Through Rate (CTR)</li> <li>Landing Pages / Destination Pages</li> <li>How Optimization</li> <li>Testing</li> </ul> <h3>Cost Related Terminology</h3> <ul> <li>Bid Strategy</li> <li>Daily Budget</li> <li>Cost Per Click (CPC)</li> <li>Cost Per Acquisition</li> <li>Cost Per Mile (CPM)</li> <li>Billing Threshold</li> </ul> <h3>Ads Creating Terms</h3> <ul> <li>Headline</li> <li>Description</li> <li>How Used CTA</li> <li>Destination Pages / Landing Pages</li> <li>Display URL</li> <li>Ads position / Performance</li> </ul>

<h3>Create Ads Group</h3> <h3>How create a Ads</h3> <h3>Optimization of Adwords Account</h3> <ul> <li><strong>How Choose a Types Campaign and Creation</strong></li> <li><strong>Define Daily Budgets</strong> <ul> <li>Search network with Display</li> <li>Search Networks Only</li> <li>Display Networks Only</li> <li>Shopping</li> <li>Video</li> <li>Universal App Campaign</li> </ul> </li> <li>Benefits of Selected Campaign</li> <li>How Set Target Location</li> <li>Set a Devices</li> <li>Create a Ads Group Name</li> <li>Types of Ads Groups</li> <li>Ad Group Bidding Set-up</li> <li>How Many types of Ads</li> <li>Ad writing exercise</li> <li>How create a Ads Copy / benefits</li> <li>Destination / Landing Pages URLs</li> <li>Ads Headline Create by Case</li> <li>How set a path of Display URL</li> <li>Description Writing with CTA</li> <li>Select of Keywords By Match Types</li> <li>How add Negative Keywords</li> <li>What is benefits of Negative Keywords</li> <li>How check Competitor</li> <li>Create Rule For Keywords Bidding</li> <li>Keywords Bidding Strategy</li> <li>Ads Optimization</li> <li>Landing Pages Optimization</li> <li>Keywords Optimization</li> <li>Bid optimization</li> <li>Ads Position Set</li> <li>Quality Score</li> <li>CTR Optimization</li> <li>Delivery methods Setting</li> <li>Ad scheduling</li> <li>Ad Serve</li> <li>Ads &amp; Keywords Performance Optimization</li> <li>Time Set up for ads</li> <li>Click/ impression/Conversion/ROSA Optimization</li> <li>Exclude Setting</li> <li>Ads Extension</li> <li>Adwords Opportunity</li> <li>Campaign Health Score Improvement</li> <li>Labeling</li> <li>Change History</li> <li> <p>Automation Ads</p> </li> </ul>

<ul> <li>How check Opportunity</li> <li>How Can Used Reporting Tool <ul> <li>Basic Report</li> <li>Time Report</li> <li>Conversion Report</li> <li>Location based Report</li> </ul> </li> <li>Account Access Feature</li> <li>Create New Dashboard</li> <li>Fraud Click Analysis</li> <li>Google Express</li> <li>How Connect With Google Analytics Tools</li> <li>How set up Conversion</li> <li>How set up Attribution Model</li> <li>How Connect with Merchant Account</li> <li>How Connect With Tag manager</li> <li>Check Ads Preview and Diagnosis</li> <li>Display &amp; Keywords Planner</li> <li>Target By Demographic</li> <li>Competition Analysis</li> <li>Advanced Campaign Low-Cost Advertising.</li> <li>Real Time Bidding (RTB)</li> </ul>

<ul> <li><strong>Remarketing Tag Code (Script) Installation</strong></li> <li><strong>Create a Remarketing List </strong> <ul> <li>Website visitors</li> <li>Mobile app users</li> <li>Customer emails</li> <li>YouTube users</li> </ul> </li> <li>Audiences</li> <li>Bid strategies</li> <li>Budgets Define</li> <li>Target By Demographic</li> <li>Bidding Report</li> <li>Conversion Report</li> <li>Click Report</li> <li>Visitor Report</li> <li>Traffic Estimator report</li> <li>Impression Report</li> </ul>